Required Reading is committed to creating work for our commercial clients that meets the same standards of excellence that we apply to our filmmaking. Whether producing a massive event in Madison Square Garden, or creating a campaign for a large multinational company, we bring together an incredibly talented team of artists to bring a clients vision to life.
KANYE WEST / ADIDAS
In February of 2016, Required Reading was brought in by Kanye West to help him pull off one of the largest fashion shows ever - and the first to take place in Madison Square Garden. With three weeks until the historical album listening party and Yeezy Season 3 fashion show was to go live to 20 million people around the world (and 1000 theaters), Seanne, David, and Adam partnered with Kanye's team to create a living painting, creative directed by Kanye's collaborator Vanessa Beecroft. Working closely with Vanessa, the trio started with a single image of a Rwandan Refugee Camp, and weeks later fans around the world saw the spectacle themselves: 1000 extras, 10,000 pounds of individually sourced, dyed, and distressed vintage clothing, a meticulously recreated set, all to the soundtrack of Kanye's new album "The Life of Pablo."
warner music + kaya stewart / bose
Required Reading has partnered with up-and-coming Warner Bros. recording artist Kaya Stewart, as well as an exciting, new endeavor from BOSE, to create a music video and documentary experience that will make you feel like a kid again.
Required Reading has worked with Comcast / NBC Universal on multiple campaigns to help spread the word about the good work they're doing around the country: from creating products and services that are accessible to people of all abilities, to providing free and discounted internet and computers to people who need it most.
"SHAKE THE DUST" / GE and RED BULL MEDIA
Adam's colorful global hip-hop film "Shake the Dust," produced by Nasir "Nas" Jones, has had two successful brand partnerships - a limited release sponsored by GE, and a worldwide acquisition from Red Bull Media. Learn more about "Shake the Dust" here.